If you’re a prolific advertising copywriter, writing an advertising cover letter would be a cinch for you, but as for other advertising creative professionals such as an art director, advertising illustrator, agency liaison and media planner, creating an advertising cover letter to showcase one’s creative skills in just a few words can be quite a challenge.
First, it helps to personalize the advertising cover letter according to your work history; it should flow like a series of accomplishments, not just a bland list of what projects you’ve finished. Second, the tone of the cover letter should be engaging that it highlights your skills and hard work, like what exactly were you able to do for your previous agency? Were you able to garner more sales? Push for higher advertising engagement? Brand recall?
With these things in mind, try to outline the goals achieved accordingly with your past brand campaigns, choose all your winners in your creative portfolio and make sure you also articulate your enthusiasm for the ad job. As an advertising expert, you know brevity is key, so be short and yet, effectively persuasive. Also at the end of the letter, don’t hesitate to take a proactive approach, always end the advertising cover letter with a request for an interview.
Sample Advertising Cover Letter
(Today’s Date)
Dear Human Resources Officer,
I am contacting you in response to your job post for an Advertising Creative Producer. I am actively seeking work in an agency culture that can help me flourish as an advertising professional. My name is James Anthony Kerr, I am a mid-career advertising professional, and currently, a creative
For full disclosure, my employment contract with Orion Media expires at the end of March, and as for the reasons, I can further discuss the matter with you in person. But I would like to assure you, my exit with
As an Advertising Creative Producer, I would like to offer you my key skills:
- I provide cost-effective and strategically creative copy for brands across all multimedia platforms (traditional and digital).
- I specialize in overseeing media campaigns and onsite activations which includes creative control of brand budget allocations and editorial calendars.
- I adapt key points from campaign briefs into quick, turnaround solutions.
- I am independent, resourceful and more importantly, a team player.
In my line of work, I often wear two hats! As a creative copywriter, I have great passion for writing and the craft of brand building, and as brand liasion, I like working with clients, listening to their needs, so I can help them formulate strategies to represent their brand, and open up avenues for them to further reach a receptive target audience.
I would like to thank you for your time and I look forward to
Please feel free to call me any time.
Sincerely,
James Anthony Kerr