Marketing Cover Letter

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Most sales and marketing applicants ignore the importance of good marketing cover letter and mainly rely on their resumes to do all the work. Sometimes a resume is just that, a list of your work history and job skills, but without the narrow focus of a cover letter, a recruiter might not know what kind of job position you’re exactly after. The last thing you need is your job application ending up in their slush pile of the hiring office.

With this in mind, do submit a formidable marketing cover letter that demonstrates all your best qualities, what skills do you have that makes you a perfect match for the marketing position you are seeking. To freshen up your cover letter, put emphasis on projects that allowed you develop personalized marketing plans for a key product, instances where you handle activations and promotions, brand messaging and lead generation. These are all work examples you can discuss further in your cover letter. Yes, don’t be too shy to humblebrag your achievements, if you put in the work, then let your efforts shine- a recruiter would appreciate that.

When creating the content for your marketing cover letter, it’s important to be direct and factual, there’s no need to patronize the recruiter. Often they will overlook the writing tone of your cover letter, whether it shows a bit of humor or your creative inclinations, their decision will still boil down to the relevance of all your key qualities, and whether you strongly fit the job.

Here’s a stand-out cover letter worth the read:


Marketing Cover Letter Sample



(Today’s Date)

Sheila Olmstead
Recruitment Officer
Division II – North Synergy,
Marketing Metrics, LLC
44 Thurston Street, East Avenue
Midland City

Dear Ms. Olmstead,

I believe the best marketing teams succeed with the best people on board- if you allow me to digress, I am Hannah Pearson, and I can be another strong addition to your current roster of marketing specialists. As I’ve heard, there’s a new opening for a Marketing Associate at Division II – North Synergy, and I would like to express my interest in the position, as marketing metrics and pricing analysis are two of my strong suits.

I have played a major role in the product growth department at Circe Marketing & Communications, and in every past postion I’ve held, I have come out with a consistent portfolio of successful, industry-known marketing plans. Now I would like to bring my 6 years of marketing experience and 3 year metric expertise to your company.

As you can assess, I have a strong understanding of key consumer insights- to reach consumers when they are most receptive to the brand- and with my experience in handling metrics, I leverage data and use research trends to address gaps and funnel product sales where it counts. And when it counts.

Best of all, I have a solid follow through in results measurement; I am at heart a data-driven marketing specialist where reading the market response, which requires analyzing small to large data sets is my best strategy- this allows me to take actionable initiatives for any brand I am responsible for. Should my marketing skills be of interest, I am available for interview at your convenience. I can be reached via mobile 2345-555-4560 and at this e-mail address: marketingpro@skymail.com

Thank you for your attention and consideration.

Yours Sincerely,
Hannah Pearson

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