For any sales professional worth their salt, your sales cover letter should be your ultimate sales pitch.
In making an effective sales cover letter, refer to a time you made an actual sale. Yes, your glory days! Even the most recent one would suffice, whether it was a single product item or several thousand of units, or even a high-end service, feel free to digress on the sales techniques that you used (but without divulging too much of your professional secrets, of course).
Sure it’s a difficult line to tow but the trick is to focus on what you did differently from your sales colleagues that resulted in the sale. Sharing that sales move on your cover letter will also show your honest determination to meet a required sales quota. But in any case, if you are as good as a salesperson that you oughta be, selling yourself and your best skills wouldn’t be a problem. Just remember though; never sell yourself short – if you have the sales experience and the know-how – then let them know how good you are. Indicate in your sales cover letter that you have the drive, the energy and the pitch skills needed to drive their numbers up.
There are a lot of factors to consider when pursuing a career in sales, here’s a sample sales cover letter that demonstrates that sales knowledge, read through and learn from it, hopefully, this sales cover letter can turn your next job application into a successful, career opportunity.
Additional tip when writing your cover letter. Do your research on WHO their hiring manager is. Just shows them that you know who to find the decision maker is in a company and that helps especially in B2B sales.
Sales Cover Letter Sample
(Today’s Date)
Mr. John Gosnell
John Gosnell,
HR Director
BetterMeals Corp.
2701 Oakway Lane
Los Angeles, CA 90017
Dear Mr. Gosnell,
Dear Mr. Gosnell,
After hearing about your employment opportunities from several colleagues, I would like to express my interest for the position of Regional Sales Lead. I am Zach Benett, a Senior Sales Agent with more than 7 years experience in the food and beverage industry. My outgoing and curious nature has often led to great customer interactions, generating leads and possible long-term deals in the process. I am dependable and very proactive, with good follow up and follow through when it comes to clients. Now I would like to bring that level of strategic prospecting skills to your company.
As the Senior Sales Agent at DayFair Delights, a global confectionary company specializing in dietary saltines and gluten-free pastries. I was responsible for general order inquiries including shipment status, sales tracking and providing monthly sales reports for each brand account.
Throughout the years 2017-2018, I was awared top sales performer. To be precise, I developed a promotional sales plan to expand the markets in 3-tier districts, this made a good turnaround of 3 underperforming confectionary products, by changing the target age groups and increasing pay-per-click digital marketings strategies at peak hours, the brand reach paid off, adding significant value to the bottom line resulting in a 30% increase in product sales and a 20% conversion driving further brand loyalty.
Attached here is my resume and sales portfolio for your review. I am confident that my innovative approach in sales through shared mutual goals and end-to-end marketing practices would exceed management expectations. I hope that we could meet in person and discuss any viable opportunity that you may have in your sales team. You can reach me via my contact details on my resume.
I look forward to your reply.
Sincerely,
Zach Benett